I've only had this shampoo for a few weeks and was highly sceptical of it, but I'm pretty shocked at what I'm seeing.

I've always had fine hair but I lost a TON of hair postpartum.

For about two or three weeks my hair was falling out in clumps in the shower, hair brush, didn't matter.

After using this shampoo for 3 weeks (give or take) my hair has, so far, crawled to a halt in pp hair loss. Where before I was losing no less than 20 hairs *before* shampooing in the shower and having to clean my hair brush every day, I'm down to maybe 8 in the whole shower and cleaning my brush every 3 or 4 days. I've even noticed hair coming back along my hair line and I've been seeing some new hairs on my scalp.

I'm very curious and excited to see how this does long term and am thrilled with what I'm seeing so far.

Nice lather..hair feels clean and smells great..I am still alternating shampoos, but not shedding as much..will continue usage

I absolutely love this product. I have actually been using it for a few months now and I will continue using it. I really wish it wasn't so expensive but you get what you pay for. If they can come up with an apple cider vinegar shampoo with keratin in it that would be awesome.

On my second bottle of this and I still really like it, my hair has grown a good amount and the thickness has become more noticeable. I do use this as my everyday shampoo, my psoriasis is still active but this helps manage it a great amount!

Hello! I love how this shampoo makes my hair feel. I have my hair colored either purple or blue. This shampoo protects the color and when I use it, hardly any color comes out of my hair!

With thyroid problems, by using this product, after one month, my hair is beginning to grow back. Had hair cut today, and had to be thinned out. Boyfriend loves the smell. And color lasts longer. It's a keeper.

Love the new bottle. It is so much easier to use. Wow is just amazing !!!

I love the shine and silkiness this gives to my hair. My only complaint would be to change the tops. They are very hard to open, especially with wet hands.

I love WOW. My hair is color treated and WOW keeps my hair soft and my hair is growing. I will use this product forever!

I feel like this is starting to work on my dry, itchy scalp issues, which for me developed over the past couple years. I recently tried a few different shampoos (from anti-dandruff to "formulated for me" to plain old apple cider vinegar itself with water). This shampoo has made my hair a little shinier and bouncier and I haven't needed to use conditioner with it, either (hair type is fine and long with lots of layers). Have just been using it for a couple weeks now; will see how a few more pans out.