"Less hair loss, smells wonderful and makes my hair silky!" - Lisa L.
WOW Apple Cider Vinegar Shampoo
This shampoo is packed with pure botanicals to gently clear build-up and dandruff on the scalp and nourish hair. Apple Cider Vinegar derived from fresh, Himalayan apples balances the scalp's pH levels, while nettle leaf and saw palmetto extracts promote healthy hair growth. This formula is rich in ultra-nourishing ingredients like vitamin b5, almond oil, and argan oil to transform hair from root to tip.
WOW Coconut Oil Conditioner
Restore hair to its natural glory with our ultimate moisturizing conditioner infused with virgin coconut and avocado oils rich in vitamins, minerals, and fatty acids to replenish damaged tresses. Ideal for dry or stressed hair, this nourishing conditioner harnesses the power of natural, bioactive ingredients to leave hair feeling smoother, stronger and glossier than ever before.
1. Pour a generous amount and lather it up.
2. Massage the lather into the scalp with fingertips in circular motions.
3. Let lather sit for 5 minutes. Rinse thoroughly.
4. Pour a generous amount of our Coconut Avocado Conditioner according to the hair type/length.
5. Massage into hair starting at the ends and working up towards the ears.
6. Let sit for 2-3 minutes.Rinse thoroughly with cold water for added shine.
Apple Cider Vinegar Shampoo:
Purified Water, Caprylyl / Capryl Glucoside, Sodium Mehtyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Cocoamidopropyl Betaine, Disodium Cocoamphodiacetate, Polyquaternium -10, Polyquaternium 73, D-Panthenol (Vitamin B5), , PEG-12 Dimethicone, Natural Apple Cider Vinegar, Nettle Leaf Extract, Saw Palmetto Extract, Almond Oil, Argan Oil, Sodium Benzoate, Potassium Sorbate, PEG-150 Distearate, Fragrance & Color C.I 15985.
Coconut Oil + Avocado Conditioner:
Purified Water, Cetyl Alcohol, Brassicamidopropyl Dimethylamine, Cetrimonium Chloride, Behentrimonium Chloride, Sodium PCA, Panthenol (Vitamin B5), Tocopherol Acetate (Vitamin E), Olive Oil, Peg - 7 Esters, Polyquaternium 7, Polyquaternium - 73, Coconut Oil, Avocado Oil, Sweet Almond Oil, Castor Oil, Jojoba Oil, Argan Oil, Sodium Benzoate, Potassium Sorbate, Disodium EDTA, Citric Acid & Fragrance.
Detox Treatment - Plant-powered by our best-selling Apple Cider Vinegar formula to bust up build-up and clogged hair follicles for a truly deep clean.
Fight Flakes - Features antimicrobial Apple Cider Vinegar to fight dandruff-causing fungi, and balance your scalp’s pH levels for naturally healthy hair!
Revive Dull Hair - Hydration is the key to voluminous, shiny locks! Rejuvenate your damaged, lifeless locks with our nourishing conditioner to repair, volumize, and boost silky shine in one step.
Color Safe - All of our 100% vegan shampoos and conditioners are safe for color-treated hair! Our unique formula features holistic hair care to repair damaged hair from heat styling, chemical treatments, and more, naturally.
Plant-Powered - Our products NEVER include harsh parabens, sulfates, mineral oils, or silicones. Hair-loving formulas don’t need those icky ingredients to give you the results you want.
Vegan Formula - What you put on your hair matters! Our 100% vegan formulas are carefully crafted in India with the best ingredients, ethically sourced from all over the world. We pride ourselves on our commitment to delivering vegan products to your doorstep.
This clarifying shampoo breaks down product build up, deep cleans clogged hair follicles, balances pH levels, helps strengthen, and boosts shine. Great to fight flakes, scalp acne, and reset your hair health.
We understand that your hair color is an investment you want to protect. Unlike most acidic shampoos, our Apple Cider Vinegar Shampoo has a neutral effect to balance the scalp’s pH. When using our shampoo, we suggest concentrating on your scalp and running product through the length of your hair right before rinsing with cool water. The cold water closes the hair cuticle and protects your hair color from fading. As with any clarifying product, using it more than 1 to 2 times per week, or leaving it on longer than directed, may cause color to lighten.
For those with dandruff and oily build-up, use it up to 2x a week. For those with a dry, sensitive scalp, use it 1x a week and alternate with our Coconut Milk Shampoo to balance the deep detox with soothing hydration.
Start with a quarter sized amount of conditioner, adding more for thicker or longer hair. Emulsify the product in your hands and apply starting from the ends to the roots. If you have an oily scalp, keep the conditioner below your ears. Let it sit for a few minutes before rinsing with cold water to seal the cuticles for added shine!
All of our hair products are safe to use on natural grey hair without turning it yellow! Our plant-powered formulas have no parabens, sulfates, or other harsh chemicals that would cause damage to greying hair.
To tone your hair, you can use a purple shampoo, or add purple hair dye to your WOW Conditioner once a week to offset the yellow tint.
Apple Cider Vinegar
Natural properties balance hair and scalp's pH levels to fight causes of dandruff, itchy irritation, and clogged pores.
Argan Oil and Sweet Almond Oil
Rich in essential vitamins and omega-3 fatty acids, this power duo moisturizes and strengthens hair for rich, luxurious tresses all day long.
Saw Palmetto and Nettle Leaf Extract
These powerful botanicals naturally work to restore, protect, and boost hair health.
Virgin Coconut Oil (Conditioner)
Coconut oil is the only natural oil shown to prevent protein loss, and nourish for smooth, strong locks.
Avocado Oil (Conditioner)
Avocado oil is rich in oleic acids and monosaturated fats to soothe and provide deep hydration to strengthen and protect against free radical damage.
Featured Customer Results
"I had hair loss, dull, broken hair. Now it's soft shiny and healthier than ever. No more hair loss other than the normal when my hair has been in a ponytail for too long. I have so much new growth I need to get it cut way more than before."
"The ACV shampoo has definitely helped my hair grow A LOT and it makes it so soft and healthy. I have had to get the back cut quite a few times to try and get everything even length again and I'm ALMOST THERE! So excited to feel like a woman again! I love my WOW products!!"
"Even works on my uncooperative hair! Its recommended to use twice a week but with me having dry skin as it is, I cant take the risk. But I love this product and will continue to use. Finally something that works!"
"You can even see the texture change in my photos from dandruff and dull to nearly all dandruff gone with shine. Now if this doesn't give you the confirmation that this product works then I don't know what will. I'm one happy customer !!"
- Hair loss
LOVE LOVE LOVE SMELLS AMAZING
I love this product it's amazing I will never buy anything different I am hooked
LOVE! LOVE! LOVE! This set!! It’s my favorite! Makes my hair so soft, shiny, manageable and smells AMAZING!!
I've been using the apple cider vinegar shampoo with the conditioner that goes with it for about 3 months now. I LOVE them both! My hair is in such great shape & I can't even remember when it was so strong or so long (about 6" past my bra strap)! I don't plan on using any other shampoo & conditioner besides this one ever again unless it's by WOW! Thank you for creating such great products!
Great Product, Highly Recommend
It’s only been about a week and a half, but it does feel like it was everything I was looking for in a shampoo. I used to not really pay attention to sulfates or parabens and the damage it can cause to your hair, but the difference is clear and from what i feel the results are immediate. My hair would be dry as soon as I would wash out my previous shampoo and thought that’s how hair is supposed to feel, but after using both shampoo and conditioner I now know what healthy hair is supposed to feel like.
My dandruff is almost completely gone!
I was so impressed with the apple cider vinegar shampoo and coconut conditioner. I have used it 3 times and my dandruff is almost completely gone. I have had scalp problems and dandruff since junior high and it has never improved as much as it has by using these products. Thank you you have a customer for life!
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