WOW Apple Cider Vinegar Shampoo

This shampoo is packed with pure botanicals to gently clear build-up and dandruff on the scalp and nourish hair. Apple Cider Vinegar derived from fresh, Himalayan apples balances the scalp's pH levels, while nettle leaf and saw palmetto extracts promote healthy hair growth. This formula is rich in ultra-nourishing ingredients like vitamin b5, almond oil, and argan oil to transform hair from root to tip.

WOW Coconut Oil Conditioner

Restore hair to its natural glory with our ultimate moisturizing conditioner infused with virgin coconut and avocado oils rich in vitamins, minerals, and fatty acids to replenish damaged tresses. Ideal for dry or stressed hair, this nourishing conditioner harnesses the power of natural, bioactive ingredients to leave hair feeling smoother, stronger and glossier than ever before.

1. Pour a generous amount and lather it up.

2. Massage the lather into the scalp with fingertips in circular motions. 

3. Let lather sit for 5 minutes. Rinse thoroughly.

4. Pour a generous amount of our Coconut Avocado Conditioner according to the hair type/length.

5. Massage into hair starting at the ends and working up towards the ears.

6. Let sit for 2-3 minutes.Rinse thoroughly with cold water for added shine.

Apple Cider Vinegar Shampoo:
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Purified Water, Caprylyl / Capryl Glucoside, Sodium Mehtyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Cocoamidopropyl Betaine, Disodium Cocoamphodiacetate, Polyquaternium -10, Polyquaternium 73, D-Panthenol (Vitamin B5), , PEG-12 Dimethicone, Natural Apple Cider Vinegar, Nettle Leaf Extract, Saw Palmetto Extract, Almond Oil, Argan Oil, Sodium Benzoate, Potassium Sorbate, PEG-150 Distearate, Fragrance & Color C.I 15985.

Coconut Oil + Avocado Conditioner:
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Purified Water, Cetyl Alcohol, Brassicamidopropyl Dimethylamine, Cetrimonium Chloride, Behentrimonium Chloride, Sodium PCA, Panthenol (Vitamin B5), Tocopherol Acetate (Vitamin E), Olive Oil, Peg - 7 Esters, Polyquaternium 7, Polyquaternium - 73, Coconut Oil, Avocado Oil, Sweet Almond Oil, Castor Oil, Jojoba Oil, Argan Oil, Sodium Benzoate, Potassium Sorbate, Disodium EDTA, Citric Acid & Fragrance.

Detox Treatment - Plant-powered by our best-selling Apple Cider Vinegar formula to bust up build-up and clogged hair follicles for a truly deep clean.

Fight Flakes - Features antimicrobial Apple Cider Vinegar to fight dandruff-causing fungi, and balance your scalp’s pH levels for naturally healthy hair!

Revive Dull Hair - Hydration is the key to voluminous, shiny locks! Rejuvenate your damaged, lifeless locks with our nourishing conditioner to repair, volumize, and boost silky shine in one step.

Color Safe - All of our 100% vegan shampoos and conditioners are safe for color-treated hair! Our unique formula features holistic hair care to repair damaged hair from heat styling, chemical treatments, and more, naturally.

Plant-Powered - Our products NEVER include harsh parabens, sulfates, mineral oils, or silicones. Hair-loving formulas don’t need those icky ingredients to give you the results you want.

Vegan Formula - What you put on your hair matters! Our 100% vegan formulas are carefully crafted in India with the best ingredients, ethically sourced from all over the world. We pride ourselves on our commitment to delivering vegan products to your doorstep.

This clarifying shampoo breaks down product build up, deep cleans clogged hair follicles, balances pH levels, helps strengthen, and boosts shine. Great to fight flakes, scalp acne, and reset your hair health.

We understand that your hair color is an investment you want to protect. Unlike most acidic shampoos, our Apple Cider Vinegar Shampoo has a neutral effect to balance the scalp’s pH. When using our shampoo, we suggest concentrating on your scalp and running product through the length of your hair right before rinsing with cool water. The cold water closes the hair cuticle and protects your hair color from fading. As with any clarifying product, using it more than 1 to 2 times per week, or leaving it on longer than directed, may cause color to lighten.

For those with dandruff and oily build-up, use it up to 2x a week. For those with a dry, sensitive scalp, use it 1x a week and alternate with our Coconut Milk Shampoo to balance the deep detox with soothing hydration.

Start with a quarter sized amount of conditioner, adding more for thicker or longer hair. Emulsify the product in your hands and apply starting from the ends to the roots. If you have an oily scalp, keep the conditioner below your ears. Let it sit for a few minutes before rinsing with cold water to seal the cuticles for added shine!

All of our hair products are safe to use on natural grey hair without turning it yellow! Our plant-powered formulas have no parabens, sulfates, or other harsh chemicals that would cause damage to greying hair.

To tone your hair, you can use a purple shampoo, or add purple hair dye to your WOW Conditioner once a week to offset the yellow tint.