Treat yourself to our best selling clarifying shampoo - WOW Skin Science Apple Cider Vinegar Shampoo is plant-powered to clarify, balance, and restore hair with the power of raw apple cider vinegar, ethically sourced from the Himalayas. Formulated without toxic sulfates or parabens for a gentle, yet effective detox for the scalp. Using this nutrient-rich, pH-level balancing shampoo will help strengthen hair strands and boost volume to dull, flat hair. Seal split ends, frizz, and unwanted tangles with proper nourishing care for any hair.

1. Pour a generous dollop onto your palm and massage it onto your scalp using only your fingertips.

2. Leave on for 3 - 4 minutes. If your hair is especially oily or covered in dandruff, leave it on for an extra 1 - 2 minutes.

3. Rinse thoroughly to make sure there’s no residue left behind.

4. Follow it up with your favorite conditioner.

5. Since it’s a powerful cleanser, use 1 - 2 times a week.

WOW Apple Cider Vinegar Shampoo

Purified Water, Caprylyl / Capryl Glucoside, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Cocoamidopropyl Betaine, Disodium Cocoamphodiacetate, Polyquaternium -10, Polyquaternium 73, D-Panthenol (Vitamin B5), PEG-12 Dimethicone, Natural Apple Cider Vinegar, Nettle Leaf Extract, Saw Palmetto Extract, Almond Oil, Argan Oil, Sodium Benzoate, Potassium Sorbate, PEG-150 Distearate, Fragrance & Color C.I 15985.

Detox Treatment - Plant-powered by our best-selling Apple Cider Vinegar formula to detox itchy build-up and clogged hair follicles for a truly deep clean!

Fight Flakes - Features antimicrobial Apple Cider Vinegar to fight dandruff-causing fungi, and balance your scalp’s pH levels for naturally healthy hair!

Revive Dull Hair - Hydration is the key to voluminous, shiny locks! Refresh your damaged, lifeless hair with a nourishing oil blend to restore elasticity and healthy shine in one step.

Color Safe - All of our 100% vegan shampoos and conditioners are safe for color-treated hair! Our unique formula features holistic hair care to repair damaged hair from heat styling, chemical treatments, and more, naturally.

Plant-Powered - Our products NEVER include harsh parabens, sulfates, mineral oils, or silicones. Hair-loving formulas don’t need those icky ingredients to give you the results you want.

Vegan Formula - What you put on your hair matters! Our 100% vegan formulas are carefully crafted in India with the best ingredients, ethically sourced from all over the world. We pride ourselves on our commitment to delivering vegan products to your doorstep.

This clarifying shampoo breaks down product build up, deep cleans clogged hair follicles, balances pH levels, helps strengthen, and boosts shine. Great to fight flakes, scalp acne, and reset your hair health.

We understand that your hair color is an investment you want to protect. Unlike most acidic shampoos, our Apple Cider Vinegar Shampoo has a neutral effect to balance the scalp’s pH. When using our shampoo, we suggest concentrating on your scalp and running product through the length of your hair right before rinsing with cool water. The cold water closes the hair cuticle and protects your hair color from fading. As with any clarifying product, using it more than 1 to 2 times per week, or leaving it on longer than directed, may cause color to lighten.

For those with dandruff and oily build-up, use it up to 2x a week. For those with a dry, sensitive scalp, use it 1x a week and alternate with our Coconut Milk Shampoo to balance the deep detox with soothing hydration.

Our naturally powerful formulas can be too harsh for the sensitive scalps of children. The potent actives in our products like Apple Cider Vinegar are for deep detoxing and should be used accordingly. Keep away from children, and only use 1-2x a week for adults to clarify hair.