What is Activated Charcoal
The Difference Between Regular Charcoal and Activated Charcoal
Activated charcoal may sound like just another fancy name for regular charcoal.
But there's an actual difference between the two! This difference is what makes it so popular among the beauty community.
Activated charcoal is heated at high temperatures in the presence of certain gases to ‘activate‘ the charcoal which makes it highly porous compared to regular charcoal.
Benefits for Hair
There are claims that a single spoon of activated charcoal contains more surface area than a whole football field.
Activated charcoal is incredibly absorbent. It works by effectively trapping toxins and chemicals and since it isn’t absorbed by your body, it can easily be washed away.
This makes activated charcoal a great way of detoxing & cleansing your scalp!
Activated charcoal’s highly absorbent nature makes it an excellent aid for various medical applications like in cases of poisoning and assisting kidney function as it is great for filtering toxins.
It is also widely used for water filtration & teeth whitening.
Introducing WOW Activated Charcoal & Keratin Shampoo
It's our very own natural detox shampoo!
Made with a gentle detox formula that absorbs and washes away any dirt or excess buildup from the scalp.
The activated charcoal deeply cleans your pores while the keratin helps with the hair’s strength and density. It's the perfect combination for a cleaner scalp & thicker hair!
Made with Quality, Natural Ingredients
Sweet Almond Oil
Rich in essential vitamins and omega-3 fatty acids, it moisturizes and strengthens hair for rich, luxurious tresses all day long.
An age-old beauty secret that helps hydrate and softens your hair. Due to the richness in fatty oils, it has a great conditioning effect that gives your hair a vibrant shine!
Aloe Vera Extract
It provides intense hydration that completely revitalizes the follicles and roots. Making your hair softer and silkier.