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How Often Should I Do a Hair Mask?

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Stress, heat styling, chemical products, and exposure to pollution and UV rays cause severe damage to your hair. Hair masks are nurturing hair treatments formulated with oils, butters, and other ingredients that provide dramatic benefits in a single-use. They reduce hair breakage and give you a spa-like look and feel - all in the comfort of your own home.

Keep reading as we give you the lowdown on the perfect order of hair care products, masking frequency, and compelling reasons to include hair masks in your hair care routine.

Table of Contents

1. Hair Oils, Masks, and Shampoos: What’s the Right Order
2. Why Swap Your Conditioner for a Nourishing Hair Mask
3. How Often Should You Use a Hair Mask
4. How to Use a Hair Mask
5. Benefits of Hair Masks
  5.1 Smooth and shiny hair
  5.2 Reverses hair damage
  5.3 Hair re-hydration
  5.4 Ideal for color-treated hair
  5.5 Fast and inexpensive way to pamper your hair

1. Hair Oils, Masks, and Shampoos: What’s the Right Order

You’re not the only one to be confused about the order of using hair care products. According to hair care experts, you must apply hair masks after shampooing your locks. For hair oils, if your hair is dehydrated, use the oil before your regular shampoo. You can also apply oil at bedtime and wash it off in the morning. 

You can also apply all three products in one sitting. First, choose the right combination of products that work best for your hair type. Second, try to purchase all three products from the same hair care line to get the best results. 

2. Why Swap Your Conditioner for a Nourishing Hair Mask

It’s common for many of us to supplement proper hair care and washing routine with a conditioner for extra shine. Hair masks are absorbed better after a hair wash and let your hair stay conditioned for longer. Chemical hair treatments, coloring, and chlorine can strip your strands of natural oils. A hair mask will penetrate deep, all the way into the cortex of your hair.

3. How Often Should You Use a Hair Mask

Everyone looks forward to a good hair day while stepping out of the shower but only if it was so easy. Hair masks can give you healthy, moisturized locks, but it’s not the best idea to use one daily. Although hair masks are jam-packed with benefits, too much can lead to buildup and greasy scalp. 

So, how often should you use a hair mask? It’s most beneficial to use hair masks once or twice a week. Applying more than that can take a toll on your strands. You must also follow the instructions on your product’s packaging for better results. 

Healthy, normal hair: Once a week or every other week
Fine hair: Once a week
Thick hair: Once or twice a week

Curly hair: Once a week
Greasy hair: Once a week
Dry hair: Twice a week
Damaged hair: Two to three times a week

4. How to Use a Hair Mask

You can easily add hair masks into your hair care routine, since they can replace the conditioner. Here’s how to use a hair mask:

Step 1: Oil your hair overnight and wash it off with a shampoo.
Step 2: Remove excess water and apply your hair mask.
Step 3: Check the packaging to find out the application time. Use that time to scrub your body or shave your legs.
Step 4: Rinse.
Step 5: Towel dry and style your refreshed hair as you usually would.

5. Benefits of hair masks

Hair masks can restore your hair’s health and give you smooth and shiny locks. In addition, they make your hair thicker, more robust, prevent further breakage, and stop damage by re-hydrating dry hair and pumping in moisture. 

5.1 Smooth and shiny hair

A once-a-week hair mask treatment will condition the hair shaft without leaving thick residue and leave your hair extra smooth and shiny. It'll also remove excessive oiliness and prevent dandruff. 

5.2 Reverses hair damage

Excessive use of hair styling products and heat styling tools can cause extensive hair damage. The good news is that you can revive your hair with a nourishing hair mask, as it'll lock the moisture within the hair strands. It'll also nourish your scalp and hair. 

5.3 Hair re-hydration

Dry hair is a common issue that makes hair unmanageable. It is difficult to prevent bad hair days, but applying hair masks with deeply hydrating ingredients like electrolytes, minerals, and vitamins can rehydrate your hair. Look for a mask that contains natural ingredients such as coconut oil, milk, or yogurt. 

5.4 Ideal for color-treated hair

Color-treated hair can start to lose shine once the product begins to fade. However, you can use specialized hair masks for chemically treated hair to maintain a vibrant and shiny hair color for weeks. A hair mask will also help restore dull, dry, and damaged strands. 

5.5 Fast and inexpensive way to pamper your hair

You can skip the time-consuming and expensive spa and salon treatments using hair masks right after a shower. Apply the hair mask on your hair, wait for a few minutes, and rinse off. It's an easy self-care routine for healthy and bright hairs. 

As for the best products to use to nourish your scalp and hair, here are a few of our best recommendations:

Moroccan Argan Oil Hair Mask For Color-Treated Hair

Moroccan Argan Oil Hair Mask

WOW Moroccan Argan Oil Hair Mask will bring new life to hair that is damaged due to color treatment. It contains wheat protein, resveratrol antioxidants, argan oil, black spruce bark extract, and other nutrients that will replenish and protect your damaged hair strands. You can regularly use Moroccan Argan Oil Hair Mask to help prolong the lifespan of your hair color and other hair treatments. 

Check out the whole range of plant-powered hair masks from WOW!

Hair mask


Hair Revitalizer Spray 200ml (Leave-In Conditioner)

If you don't have the time to apply a hair mask after washing your hair, use our WOW Hair Revitalizer as a leave-in conditioner. It is packed with extra virgin olive oil, bhringraj extract, rosemary, sweet almond oil, grapeseed oil, safflower oil, Moroccan argan oil, jojoba oil, vitamin e, and tea tree essential oil. 

These essential nutrients can tame frizz, strengthen the roots, aid in moisture retention for curly hair and reduce split ends. 

Onion Black Seed Hair Oil

Onion Black Seed Hair Oil

WOW Skin Science Onion Black Seed Hair Oil will improve the texture, look, and feel of your hair strands and make them silkier. Revive your hair health with a hair care routine that includes WOW Skin Science Onion Black Seed Hair Oil. It's a non-sticky and fast-absorbing blend of 100% pure cold-pressed oils, free of mineral oil, hexane, and silicone, promoting holistic hair care. 

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