Grooming Essentials For Men


Alright, fellas, it's time to level up your hair and skin game. It’s never too late to start taking care of yourself! Fortunately, WOW Skin Science has you covered. We all know the best offense is a good defense, so let’s take a look at the starting lineup. The WOW Skin Science Men’s line is now available and quickly gaining popularity as some of the best products out there to take over your grooming regimen. Sleek packaging and multi-purpose formulations are designed to tackle even the roughest of jobs with deep-cleaning, rejuvenating action.

Fighting dandruff flakes?  

WOW Skin Science Activated Charcoal & Keratin Shampoo is going to help pull all of the toxins and greasy buildup from your scalp and hair, while also adding in great strength with its keratin protein-rich formulation. Your scalp and hair will feel squeaky clean after adding this to your regimen. You have the option to pair it with either the WOW Coconut Avocado Oil Conditioner OR the Coconut Milk Conditioner. Both offer superior, moisture-rich nourishment for your scalp and hair to get their spotlight.

man holding activated charcoal shampoo

Beard Care 

In case you didn’t know, beards are made of hair...shocking, I know. I have a full-on, wild caveman beard of coarse hair that grows in every direction. Not to mention that the skin underneath is sensitive and sometimes prone to redness. Taming my beard in the past was a daily struggle. I was using whatever shampoo was in the shower at the time and washing my scalp, beard, and face with it. Turns out it was a terrible grooming decision. My beard was always dry, and my skin was irritated and blotchy because of the harsh products drying me out.  

I got my beard routine in check! Now, when I notice that the skin under my beard is getting a little flaky, I do a deep beard cleanse using the WOW Skin Science Activated Charcoal & Keratin Shampoo once a week. This has made all the difference in the world, and I really love the scent. The formula contains jojoba and almond oils, which hydrate with a clean and pleasant scent that isn’t overpowering. I’d call it a very balanced out gender-neutral fragrance.

man touching beard

Patchy Beard?

If you want to up your beard game, Castor Oil will change the game for you. I trust WOW Skin Science Castor Oil because it is 100% pure, undiluted, and cold-pressed from the highest quality castor seeds without using any chemical distillation for extraction. Castor seeds are naturally rich in antioxidants, vitamin E, and essential fatty acids that help give your scalp & hair the best nourishing care. Castor oil has been primarily used to promote hair growth because of its anti-inflammatory qualities that ease irritated hair follicles.

Dry Winter Beard?

Need an extra boost of moisture to your dry winter beard? Pro tip: Use your conditioner as a deep conditioning beard balm! Apply your favorite WOW conditioner to your freshly washed beard and let it sit for at least 20 minutes, but no longer than 45 minutes. Try to avoid cold temps during this time, it is best to stay near a source of warmth as that will help in keeping the hair cuticle open longer allowing the moisture to be better absorbed into the inner hair shaft. Using this treatment once a week throughout the colder months will make sure your beard looks fresh all winter long.

Daily Wash

man using conditioner

The WOW Skin Science Activated Charcoal Shampoo is my weekly go-to to remove all of the dead skin, oily buildup, and pollution that clings to the skin just from being outdoors. But what about a daily product for staying fresh in between? WOW Skin Science Bourbon 2 In 1 Shampoo & Body Wash For Men hits it out of the park! Caution: You may want to keep this somewhere safe because anyone that finds it is going to steal it for the smell. True story, I keep a bottle of this in my guest bathroom and every guest asks where they can get a bottle for themselves. One friend even asked where he can buy a full case, it smells that good! Formulated with shea butter and vitamin E, this 2-in-1 shampoo and body wash is a must-have for your bathroom. 

I also love the WOW Skin Science Energy 2 In 1 Shampoo & Body Wash to awaken your senses and prep you for the day. The luxurious WOW Skin Science Oud 2 In 1 Shampoo & Body Wash is another staple in my grooming routine. Oud or agarwood is one of the most popular scents on the market today. Oud is said to be the most expensive wood in the world; the oil derived from it is estimated to be 1.5 times the value of gold, and is even referred to as 'liquid gold'. Oud's sweet, woodsy scent is instantly recognizable and certainly enjoyable for anyone that catches your scent. 

Body Care

wow skin science wild aqua foaming body wash

2-in-1 formulas are not your only option. A great stand-alone body wash for guys is the WOW Skin Science Wild Aqua Body Wash. The bright, aquatic fragrance with shea butter, vitamin E, and argan oil helps moisturize your skin and give it the hydration it needs to maintain a healthy glow while reducing the appearance of skin blemishes or marks. Vitamin E acts as a natural antioxidant to fight free radical damage from excessive sun exposure. 


There is no one-size-fits-all rule for grooming. You definitely have to find what regimen works best for you. If you are always on the go and need a quick routine that you will stick to, a 2-in-1 shampoo + body wash with a great conditioner is all you need. If you enjoy the self-care routine, a shampoo, conditioner, and foaming body wash is the perfect trifecta of freshness for you. 

Don’t forget, your face and body require different products because the skin thickness and needs are different. WOW offers some man-tastic scrubs and cleansers that can tackle your dermis without making it a der-mess! From apple cider vinegar to charcoal and aloe-vera based formulas, check out the Skincare for Men post here for more goodness. 

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