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Does Apple Cider Vinegar Shampoo Work?

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Apple cider vinegar has been popping up in wellness rituals for a while now. For many people, apple cider vinegar (or ACV) is used internally by consuming a shot of vinegar a day. Now, people are using apple cider vinegar to help combat hair and skin conditions. You may ask yourself, “What is apple cider vinegar good for--does it even work, or will it ruin your hair?” We’re here to clear the mystery behind using apple cider vinegar as a key ingredient for all hair types to help to clarify the hair follicles. This is a great alternative to using shampoos and other hair products that are full of sulfates and other filler ingredients like silicon and alcohol.  

Does Apple Cider Vinegar Really Work?

For those suffering from an itchy, flakey and/or dry scalp, it may seem like the end is far. After trying everything for scalp relief, you might be skeptical and ask yourself, “does apple cider vinegar really work?” And while hard to understand at first, apple cider vinegar is a really great, multi-use ingredient! The benefits of apple cider vinegar include being rich in antioxidant properties to fight free radicals and help to combat damage in your hair. The naturally antibacterial properties help fight scalp acne-causing bacteria, and dandruff-causing fungi to give relief to those with dandruff. It helps balance pH levels to reset your scalp, strengthen, and fight hair fall! Apple cider vinegar will help to grow your hair back after experiencing hair loss. You can see these effects by rinsing with apple cider vinegar shampoo/treatment. Just be careful with using RAW apple cider vinegar, as that can damage your hair. To seamlessly integrate ACV into your hair care routine, look for a shampoo with this key ingredient.  

What Is Apple Cider Vinegar

Apple cider vinegar is fermented apple juice that becomes acidic through the fermentation process. The fermentation helps to fortify the vinegar with beneficial nutrients like all vitamin B’s and vitamin C. This is exactly why it’s classified as a “superfood”. However, because vinegar can be pretty acidic (a pH of 2-3), it is not recommended to apply raw apple cider vinegar directly to your hair. This can burn your scalp, and possibly cause further damage to your hair strands. 


Instead of doing that, we would recommend using a shampoo that has apple cider vinegar in it, like the WOW Apple Cider Vinegar Shampoo, or in a leave-in treatment like the WOW Skin Science 10-In-1 Apple Cider Vinegar Mist Tonic. Instead, these two products are also infused with hydrating and moisturizing ingredients, like coconut oil, aloe vera, and more to nourish deeply. Hair products with apple cider vinegar are best because there is no chance of the vinegar being strong enough to ruin your hair. Instead, apple cider vinegar can actually help to help thicken your hair because it is helping to remove buildup that might be blocking the hair follicles.  

How Often Should I Use Apple Cider Vinegar?

Considering how strong this superfood is, you may wonder “how often should ACV be used on my hair?” It really depends on how much detox your hair needs, since this is a clarifying shampoo, meaning it is specifically formulated to give you a deep, intensive cleanse to help remove buildup and residue. Because our scalp is still skin, there are natural skin oils and sebum, and sweat that our scalp is constantly secreting, and this mixed with the hair product residue causes buildup that clogs hair follicles and prevents healthy hair growth. Since everyone gets this kind of build-up, a clarifying shampoo like the WOW Apple Cider Vinegar Shampoo is a great option to detox your scalp. Use it 1-2x a week on oily, itchy, and normal hair types. If you have a more sensitive scalp and want to balance and strengthen your strands, use it 1-2 times every 2 weeks to get the full effect without irritating your scalp. 

How Much Shampoo to Use?

One thing that most of us have wondered, has been just how much shampoo to use on our heads? This all depends on what type of hair type you might have, whether it is thick or thin, or curly/wavy/straight, or oily or dry/damaged. A healthy dollop is a good place to start. For many people, they think the more shampoo the better, but in reality, more suds doesn’t mean that you are doing more for your hair health. That is actually one of the hair myths we try to bust! Other myths we tend to believe are ones like, those with oily hair don’t need to use conditioner, or that if you have dandruff that means that you have a dry scalp! Both of these are untrue because the delicate balance of our skin can be off for many reasons. Lastly, the last myth we want to debunk is the idea that color-treated hair can use any shampoos. This is not true because color-treated hair is much more vulnerable to being stripped with harsh chemicals, so if you’re dying your hair at home, use sulfate-free shampoos like WOW’s that are color-safe.   

Apple Cider Vinegar is Historic

In all, we can see that apple cider vinegar has a lot of beneficial uses, whether that be through internal consumption or external application to your hair or skin. Apple cider vinegar has been used in multiple ways throughout the centuries-- it is even speculated that Hippocrates was a big proponent of consuming vinegar daily and using it for its anti-fungal properties. Now you can use this superfood to give you super great hair, good luck!

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7 Comments

  • by Danyel on

    I recently got this shampoo and didn’t realize I wasn’t suppose to use it every day my scalp is super itchy and hair is dry is this normal for first time use ? Do I keep using it and just use less or try a different WOW hair product ?

  • by Charity Thomas on

    I use the apple cider vinegar shampoo and conditioner and I’ve been using it for a year off and on And I love it That leaves my hair soft shiny bouncy and manageable . I live Out of town so I have hard water and my hair has never felt better I use it about 2 to 3 times a week

  • by Susan lawton on

    I bought this first back in October of last year. I used it 3-4x a wk and it did wonders for my hair. It dont take a whole lot of shampoo or conditioner for my hair. I would recommend this for anyone. I got it in a week of ordering

  • by Debbie on

    Which shampoo should I use my have gray hair actually it’s white

  • by Shelly Chalfant on

    I’m 60 years old, and my hair is mostly white and is permed. My hair feels dry and frezzy and is falling out lately. What shampoo and condition should I be using.

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Author: Akhila Jerripothula

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