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Choosing The Best Shampoo for Bleached Hair: What Ingredients to Look for and What To Avoid

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As weird as it sounds, hair bleaching is like therapy for most of us, because it allows us to make drastic hair color changes. However, it can often be a disaster for our hair. 

The truth is that it all seems like it’s worth it, until the color starts to wear off and your hair starts to look dull, damaged and beyond repaid. 

Bleached hair is prone to several hair problems, which makes it is essential to choose a shampoo with ingredients that are safe and gentle, but also nourishing and hydrating.

Table of Contents:

1. What Does Bleach Do to Your Hair? 
2. What Ingredients To Look For in a Shampoo for Bleached Hair? 
3. What Ingredients to Avoid in a Shampoo for Bleached Hair? 
4. What are the Best Shampoos for Bleached Hair? 
  4.1 Wow Moroccan Argan oil shampoo
  4.2 Wow coconut milk shampoo 
5. Final Thoughts 

What Does Bleach Do to Your Hair? 

Bleaching is the process of stripping the natural color of your hair before applying the hair dye. While doing so, it also opens up the hair cuticles and makes your hair more porous. But when your (now blonde) hair is more porous, moisture can easily escape from the hair shaft, making it dry and leaving it prone to breakage.  

Along with the natural pigment from your hair, the bleaching process also wipes off the natural oils that protect your scalp and hair. 

Bleaching is actually the root-cause for many of the hair problems women are faced with, and if you’re not using the proper hair care products to prevent and deal with them, you might even start to experience serious consequences, such as damaged hair, hair thinning and hair fall, typically due to breakage. And yes, this stands true for all hair types.

What Ingredients to Look for in a Shampoo For Bleached Hair? 

As your hair is already damaged, you should look for shampoos that are rich in natural ingredients that soothe and nourish the scalp, while keeping the hair healthy and moisturized. 

The ingredients that you should look for in shampoos for bleached hair are:

  • Natural oils, such as argan oil, coconut oil, jojoba oil;
  • Aloe vera;
  • Coconut milk;
  • Essential oils such as lavender, geranium and peppermint;
  • Fruit extracts. 

These natural ingredients are gentle to your bleached hair, making it smooth and shiny, while also protecting your hair color.  

What Ingredients to Avoid in a Shampoo for Bleached Hair? 


Sulfates are chemicals used in many shampoos. While they offer deep cleansing, they also strip the natural oils in the process and leave your hair strands dry and prone to damage. They can also affect your hair color.  


Parabens are added to shampoos to increase their shelf life, but the can cause itchy, dry, inflamed, and flaky scalp and can even lead to severe skin & hair issues. 


Formaldehyde is a preservative included in many household products and shampoos. It has been associated with contact dermatitis and is also known to worsen the symptoms of eczema and other skin and scalp conditions. 


Phthalates are added to many beauty products, including shampoo. They are endocrine disruptors and studies have associated them with certain kidney and liver issues.

What are the Best Shampoos for Bleached Hair? 

It’s simple! The best shampoos for bleached hair are the ones that contain none of the harmful ingredients listed above, but instead contain natural ingredients that nourish and moisturize your hair, while gently cleaning and soothing your scalp. 

Here are a couple of recommendations:

WOW Moroccan Argan Oil Shampoo 

WOW Moroccan Argan Oil Shampoo

WOW Moroccan Argan Oil Shampoo is packed with natural ingredients such as Moroccan argan oil, Vitamin B5, Saw palmetto, and nettle leaf extract and is free from sulfates, parabens and other harsh chemicals that can cause damage to your hair and irritate your scalp. 

Both the shampoo and the conditioner are sulfate-free and formulated to nourish your strands, reduce the chances of breakage and enhance gloss for shinning, vibrant hair, and are suited for color-treated hair. 

WOW Coconut Milk Shampoo  

WOW Coconut Milk Shampoo

We all know from our moms about the benefits of coconut for hair. If you want a far simpler solution to incorporate this amazing ingredient into your hair care routine than your messy DIY hair masks, I highly recommend this WOW shampoo + conditioner combo.

The shampoo and conditioner are powered by natural ingredients such as coconut milk, Saw Palmetto and Nettle Leaf which help strengthen the hair follicles and boost healthy hair growth. The shampoo gently cleanses the hair, while the conditioner offers it rich nourishment.

Final Thoughts

Bleaching may be a disaster for your hair, but with the right hair care products you can restore it to a healthy texture and make your damaged hair once again look shinny and silky.  

Ruchita Anthwal

Ruchita Anthwal is a Freelance content writer and content creator and has helped several businesses voice their brand by engaging and converting content. She spends her weekends reading and weekdays writing amazing content for brands.

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