3 Little-Known Facts About Product Buildup

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Buildup is a term that gets thrown around in the beauty world pretty often. It’s easy to understand what buildup is. It’s a gel-like, gummy substance that accumulates on the roots of your hair. 

But it’s also one of the most misunderstood ideas. 

So we decided to dive deeper into the top 3 myths on buildup in the beauty world! 

1. Buildup Can Make It Difficult for Products To Absorb Into Your Hair

Even if you’re using expensive, top-notch hair products, you are still prone to buildup. As it says from the name, buildup is the gradual accumulation of product residue over a period of time. 

You know you have buildup when your products seem to stop working and your strands have gone dull and limp. 

Buildup makes it difficult for products to absorb into hair follicles as it is basically a film of hardened product residue coating your strands. The problem arises when you start switching out your products instead of clarifying your strands from the buildup. 

A gentle clarifying shampoo we recommend is the WOW Apple Cider Vinegar Shampoo. 

2. You May Not Have a Buildup Problem

Sometimes you are aware that you have a buildup problem but you’re using the wrong shampoos. Many shampoos that claim to be “clarifying” can end up being overly harsh on the follicles and scalp. 

They contain high amounts of chemicals that dry out your follicles like alcohol and sulfates. In this case, your products aren’t working because your hair is too damaged.This is especially true for curly hair types as this hair type is already prone to breakage and dryness. 

If this is the problem you are facing, it is going to take time. 

A good place to start is by first choosing products that do not contain any harsh ingredients. The WOW Red Onion Shampoo Set is great for rejuvenating and nourishing damaged hair with a natural formulation that contains enriching ingredients like wheat protein. 



Shop the WOW Red Onion Shampoo Set.

3. Dandruff Is Different From Buildup

It is important to understand the difference between the two as it can drastically affect your hair health. 

Dandruff is caused by some sort of fungal or yeast infection or excess skin cells. This means you may need to be using a clarifying product for much longer than usual as dandruff. 

Buildup does cause flaking to appear in the hair and can easily be misunderstood as dandruff but it’s caused by accumulated product buildup, not an infection. It may take far less time than it would fix a dandruff problem. 

If you have a dandruff problem, we would also recommend the WOW Apple Cider Vinegar Shampoo set as it is our top clarifying shampoo. 



Shop the WOW Apple Cider Vinegar Shampoo Set. 

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